Monthly Archives: April 2014
Assignment #1: Sports Marketing Today
First photo: Marketing of Sports. Behind home plate you can see an advertisement for season tickets for the Yankees with the phone number to call and the link to the Yankees website.
Second photo: Marketing through sports. On the wall along the first base line you can see advertisements for GEICO and for Delta airlines. Not only do the fans at the stadium see these ads, but also anyone watching the game on tv can see these.